As the rise of web content has grown exponentially, the term “Viral Video” has saturated the lexicon of the production world. While the savvy consumer understands you just can’t simply make a video go “viral”, it is possible to point the project in the right direction. We at Six14 have been making web content for years and have learned that at the core of all viral marketing is creativity. The content must express an “out of the box” idea and usually needs to embrace comedy. You’re pitching to a young audience and if they smell an advertisement they’ll pick it apart, but if you approach the campaign from a different and creative angle your audience quickly becomes your ally and push the content for you – thus, becoming a viral video.